Uniqa
Uniqa Asigurari, is one of the Romanian market leaders in the field of general insurance, needed to initiate an educational and informational campaign to raise awareness on the important of child accident prevention and promote the Children Accident Insurance.
Perceptum solution
Perceptum created the concept for the campaign focusing on education and prevention. Thus, under the slogan “A safe childhood is a SuperChildhood”, we started an integrated 360 campaign.
We created the Supercopilaria website with attractive articles on accident prevention and also real-life stories about children with special abilities and talents. The Social Media account was also created and promoted.
We started an educational campaign in over 20 kindergartens in Bucharest. Over 400 pre-school children took part in workshops on the importance of accident prevention. Their parents also received the SuperCopilaria prevention kit also created by the Perceptum team. The workshops were delivered by experienced trainers specialized in experiential learning and non-formal education.
On the SuperCopilaria social media channels and dedicated website, 250.000 Romanians accessed important information about child accident prevention.
over
0
children and adults benefited from the campaign
more than
0
reached on Social Media
Results
Over 3500 children and adults benefited from the educational SuperCopilaria campaign offline, receiving the SuperCopilaria prevention kit, participating at the prevention workshops and all the public sports events where Uniqa is traditional partner or organizer, such as the Uniqa Asigurari Bucharest Family & 10k run (SuperChildhood activates the SuperRunning power at the marathon!).