UNIQA Brand Consolidation
To create an event during the 10k UNIQA Asigurari 10K Run as a dynamic and interactive way of consolidating UNIQA Asigurari as a promoter of the best health and prevention solutions, with an important role in raising awareness about the benefits of choosing a healthy lifestyle.
The campaign flow
UNIQA Health Point was present in Parcul Izvor, Bucharest, from March 31 to April 2 in Spring, inviting the public to assess their physical condition and get fitness and nutrition advice from specialists. The event that was constructed around the UNIQA truck, was a Therefore, besides having their fitness profile done for free, the public could test their courage by virtual paragliding and interactive climbing wall and they could prepare for the UNIQA Asigurari Bucharest 10k and Family Run attending the free fitness classes delivered by World Class trainers.
UNIQA Health Point was received with the same enthusiasm in Timisoara, where it was open to public between 7-9 of April.