The Client

Siemens, a top global technological company, active on the Romanian market since 1905, when the “Societatea Romana de Electricitate Siemens-Schuckert Societate Anonima” was established.

The Objective

Organization of the anniversary event to consolidate awareness and position of Siemens on Romanian market and mark the stability and successful evolution of the brand.

The Concept

We have turned to the House of Parliament as the ideal location for this event and we have created an event space integrating the brand messages and providing ideal networking areas for the guests: corporate top management, Public Affairs representatives, Government, international guests.

Integrated Event Marketing Deliverables

Pre-event: concept, copywriting, design and print of event invitations;
Event: concept and implementation, event management, event activations.
The innovation: key messages projection on the event hall walls
Post-event: follow-up, report
Event giveaways: creative brand storytelling gifts
No of participants: 800

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