Naos Romania, an internationally recognized pharmaceutical company, active in the field of innovative dermatology products.
Creating a consistent online strategy designed to build trust and consolidate awareness of Atoderm as the perfect choice for the atopic, dry, or very dry skin.
We have crafted an integrated digital strategy in order to generate long-term marketing ROI: starting with the campaign headline, “Reality or Myth? An Atoderm story with a happy ending”, continuing with the dedicated website, www.pieleuscata.com, backed up by attractive Facebook content with Facebook Live sessions and completing the awareness boost with advertorials on targeted top Romanian websites, banner campaigns, ), a series of video promos about atopy on Bioderma Youtube channel and an extensive blogger outreach campaign.
Mobile App creation
We have moved a step forward by creating the first Bioderma app in Romania in collaboration with Regina Maria, designed to help the targeted public book a doctor’s appointment enjoying an irresistible 75% off of actual price, together with useful info and tips about atopy.
The 6 months’ campaign has generated over 800k interactions between the brand and the target public (only the Facebook live sessions organized in different Romanian cities with Dermatology specialists have generated a reach of almost 300k). The brand activation included Facebook and vlogger/blogger contests that have generated a huge response of over 90k participants.