Bitdefender, a Romanian internet security software company, represented through subsidiaries and partners in over 100 countrie
The winning event marketing strategy
The launching event reunited Bitdefender business partners and distributors, all familiar with the latest technologies and rather hard to impress. Yet, we designed an original strategy to captivate this particular audience using the very thing that was familiar to all of them and made them easily connect to each other: innovative technology.
Gravity Lifter and the levitating Bitdefender logo
All the brand and product messages were presented on a large led display monitor to make the information easy to assimilate and attractive. But to make it really memorable and spectacular, we used an internationally multi-awarded marketing tool: Gravity Lifter. We placed Bitdefender’s logo on each of the Gravity Lifter displays that we used and placed them on the scene, where the speakers were presenting the properties and benefits of the launched product. The impact of the levitating logos was impressive and helped participants totally focus on the presentation that was being given on the scene.
The final act of the event was a highly appreciated concert by Amna, a famous Romanian singer. Music was another way of building trust, enhancing positive feelings and connect emotionally with the event as a whole.