Bioderma Laboratoire Dermatologique, an internationally recognized pharmaceutical company, is the inventor of micellar solutions. Sensibio H2O is the first micellar water ever on the market.
Building trust and creating awareness of Sensibio H2O as the perfect choice for Romanian women looking for the best cleansing and make-up removing solutions. Our communication targeted important media representatives, social media influencers, successful Romanian bloggers.
In shaping up the event to successfully meet the objectives, we started from the target public: traditional media and social media influencers. The public was ideal, having all the great tools to create buzz, so all we had to do was find the element of surprise worth spreading…
Experiential marketing, celebrity endorsement, 100% emotion
From beginning to end, the entire event was constructed around surprise and excitement. Each guest received a card on arrival, with a keyword defining the product printed on it. They found out what the cards were about when they were invited to make testimonials inside the event photo booth that we had ready for them. The reactions were spontaneous and enthusiastic, and the photo booth was a hit. They were all ready for the next emotional assault that we had in store for them: the close encounter with one of the most appreciated Romanian actresses, Maia Morgenstern. Our aim was to associate her recognized success to the 20-year success of Sensibio H2O. She was invited to share stories of her life, her beauty rituals and her Bioderma experience.
A visionary display for a visionary product
Emotional appeal, checked. Now all we had to do was work on the “stop-and-wonder effect” of the product. And we did so, by building the innovative spirit of Sensibio H2O into one of the most innovative marketing tools, brought to Romania by Perceptum: Dreamoc HD. This unique hi tech display told the story of Sensibio H2O, the first micellar water in the world, in the most unique way: a tridimensional animation that played around a real Sensibio H2O bottle, inside a glass pyramid. This original display attracted guests like a magnet. They instantly took out their smartphones to record and share the experience. We first had the video booth buzz, then the celebrity buzz and last but not least, the technology buzz: 80% of the Facebook and instagram posts shared by the guests were about the Dreamoc HD presentation. Of them, 60% were videoclips of the Sensibio H2O animation, with the highest share rate.